Monthly Archives:February 2017

  • True Business Stories Into Profits

    Let me ask you… What’s your story?

    I mean…

    Do you and your business have a story? How did you get to where you are and why did you create the business you have?

    We get so used to all the “guru’s” and others preaching to us that no one cares about you and only is interested in themselves.

    This can be true to a point. We’ll get to buying triggers and selling your benefits like a pro later, but for now…

    Let’s dive into creating your story.

    Here’s something I found interesting and you may too…

    I was looking at Google analytics on one of my websites (basically page views, what people looked at and how long they were on my site).

    It turns out the page that was my story was visited by over 70% of new visitors to my site.

    Guess how many percent of new visitors entered my testimonial page?

    Only A Little Over 50%.

    This means that more people wanted to learn about me versus results I generated for clients. Now results and proof all matter.

    But the point is…

    Your Story Can Be Extremely Powerful.

    If didn’t think your story matters or not sure how to create or express your story, then you’re in luck. Why?

    Because I’m going to give you some quick tips so you can begin creating your story and letting people know about your story.

    But first…

    Want to know something you can add to your emails, sales letters or any other sales message and causes more people to read your message?

    Something that can keep your prospect moving from one sentence to the next-in a smooth interrupted manner.

    What is it?

    Using the same thing we’re talking about. If you haven’t uncovered this or tried using stories for yourself, then you’re in for a treat right now.

    Using a story or stories in your messages can be a great way to draw people into your message. Plus…

    A good story can easily do the selling for you as well.

    There’s also an extremely simple and easy way to increase the chances of someone reading way more of your message and story as well.

    I’ll get to that in a minute, but first let’s talk about why stories are great for selling or talking about your product, service and or business.

    Stories can be used to sell products or even ideas.

    Stories can be used to entertain or even teach.

    Here’s a perfect example of this…

    Guess what the most famous book in the world is?

    The Bible. It’s full of stories.

    Some of the most successful and famous ads of all time involved stories.

    A copywriter by the name of John Caples wrote what most call the “20th century most successful mail order ad”.

    The headline was…

    “They laughed when I sat down at the piano But when I started to play… ”

    There is a part of you that wants to see the underdog win.

    This headline hooks you emotionally.

    You want to know what happens and does he freak out or win over the bullies. Does he actually play good or fall flat on his face?

    In this ad, they could of just talked about music lessons, but the story puts a twist on another music product.

    In other words, you dive into the story which is really the ad. The story does the heavy lifting and selling for you.

    As a matter of fact…

    People always love good stories.

    From the time we were kids, we listened to and enjoyed stories.

    Even as adults, you’re at a family event or party and you’re drawn into a crazy or interesting story.

    Maybe your buddy called you and told you the funniest or most interesting story you’ve heard all day?

    Maybe your husband or wife just told you the “horror story” from work or a crazy incident involving their friend and the latest gossip?

    The point is…

    Stories can not only get people involved in your sales message more, but also…

    Stories do the “heavy lifting” of your sales message or goal like we spoke about.

    Everyone loves a good story and if you can combine your story with some entertainment and value, then you have a winning combination.

    Oh by the way, you probably wanted to know what I mentioned a little while ago-you know when I said there was one easy way to have people read more of your message and or story.

    That one way is through…

    Cliff Hangers or Teasers.

    Like when I said “I’ll get to that in a minute”.

    Cliff Hangers can be powerful in messages.

    Just think about your favorite television show, maybe were really getting into it and then here comes the commercial or the end.

    You can’t stop watching it now, you need to know how it turns out.

    The news is notorious for this. You know the old…

    “There’s something in your house right now that could be harming your family, but first let’s go to Mr. X for the weather” or…

    “We’ll talk about that harmful thing tonight at 10!”

    Why wouldn’t they just tell you now?

    Because they want you to come back or to stay tuned.

    Teasers or cliff hangers can be powerful and explosive when combined with stories and or messages.

    If still not sure if you can come up with your sales message story, then this quick tip below could make your next story so much easier to create and write.

    A while back I heard a drop dead simple formula for coming up with a story.

    Want to hear it?

    O.K. since you said yes.

    In a great book by the name of Pitch Anything… the author talks about this formula and it go’s something like this…

    Put a Man In The Jungle. Have Lions Attack The Man. Does He Survive and If So, How?

    It’s not exactly like that, but that’s it in a nutshell pretty much.

    I know you may be thinking that’s way too simple. But think about any good story or even movie you’ve seen. It all follows the same formula.

    Let me put it another way for you real quick…

    Character is put into an intense situation.

    Some drama or action takes place.

    The character is defeated or most likely-overcomes the experience and you see this all unfold before your eyes.

    That’s it.

    Try using this drop dead simple formula the next time you need to create a story.

    Now liked we spoke about…

    The story you are telling could be about your business. Your product. Your customers experience…

    Or even a story that somehow ties back to your sales offer.

    We talked about stories for selling. What about what we started to speak about in the beginning?

    Creating your business story. One you can use on your site or marketing.

    Let’s first start here…

    How did you get to where you are?

    You obviously didn’t just start your business today. Or even if you did…

    What made you get to the point where you absolutely had to open your doors or set up a business website?

    What ignited your passion and made you start?

    If you really think on this and tie it into why you really created your business and how your passion helps your customers experience better value…

    Then this can be an important part of your business story.

    A quick nugget about “your story” though…

    I’m referring to where on your website you have a bio or my story page or a tab.

    If using a sales page or medium, keep your story short, list why they should listen to you and then…

    Continue how your product or service… Is For Them.

    Speaking of your product or service story…

    Here’s a great profitable story that may be exactly what you need to make sure your next promotion or launch is successful.

    There’s a fantastic story about a direct response copywriter by the name of Claude Hopkins.

    In the 1920’s, he was put in charge of improving the Schlitz Beer advertising campaign.

    They were all the way in fifth place in the beer market at the time.

    After being hired for the job, Hopkins toured the brewery to get to know the product.

    He discovered an elaborate filtration process in which the beer was sterilized and cooled in a special way over frigid pipes – All in a plate glass room in which only filtered air could enter.

    When he asked the person giving him the tour…

    Why they weren’t telling people about this…

    He was told that “every brewery filtered beer this way”.

    What Was Hopkins Response?

    “But others have never told this story.”

    This beer production story injected into the new advertising campaign took Schlitz beer from fifth place in the beer market to being tied for first.

    You See…

    Even though they weren’t original in their process, by them telling the story first, it drew people in and turned them from just another beer to a leader in the industry.

    Another great example…

    Joe Sugarman (great direct response copywriter and marketer) actually built an entire company off of one story ad.

    Have you ever heard of BlueBlockers?

    Yes, those sunglasses.

    He placed his ad in some airline magazines and other sources.

    This ad launched the company and he turned that success into infomercials and massive QVC selling sprees.

    Actually, they sold over 20 million pairs of those puppies.

    This one page ad that started it all not only told a story, it provided education to the consumer and…

    Used his own skepticism of the product to the selling advantage.

    A lot of people will tell you…

    The blockbuster story ad I’m speaking about is one of the most successful direct response story ads ever written.

    I thought that blockbuster ad I’m talking about now is such a great example of a story selling a product, that I included a copy of this ad in this section.

    Before that story example though, what about the customers you’ve dealt with and their experience?

    Do you have any testimonials or feedback that can be turned into a success story?

    Now if you have some generic testimonials or some that are lacking some finesse, then this is where you can inject some drama.

    Always be honest with your marketing, but…

    If your testimonial or customer experience can be spiffed up and everything is legit then why not add some of the drama and excitement needed.

    Let’s say you’re going to put a client success story in your next campaign.

    The problem is…

    The testimonial just says… “You were great. Thanks”.

    (Now I included your own testimonial generation letter with this system, so you’ll be receiving top notch feedback before you know it and never receive something like… “nice work”)

    Now… if you remember that customer told you before they bought your product…

    He or she was online for hours searching for this product…

    Fiends all had it and they have been wanting it for months…

    Searched 5 different stores and finally found it at one store, but way too expensive…

    Then their car broke down on the highway, then finally…

    Found your store and you actually had the best value.

    It was worth all the hassles.

    You can share all this and talk about his adventure and all the drama they experienced.

    You were the hero. This is a quick example.

    But the point is…

    You just took the same old boring testimonial and now transformed it into some drama and excitement.

    Remember, if you’re rewriting a testimonial or ever putting a customer in marketing, always get permission to use their info and or story.

    Always have them sign off on any changes or things you wrote for them as well.

    If it’s honest and they agree, then go for it.

    But again, only if legit.

    Now… What About You?

    What do you do outside or inside of work that people may be interested in?

    Do you have weird hobbies or maybe other things you’re passionate about?

    Travel to interesting places? Have funny pets? An interesting family?

    Do you have a dramatic or exciting experience that brought you to here right now?

    You may think no one cares, but your story can not only make you “more human” than others…

    It also can build a better rapport with your customers.

    You, Me, Our Customers and Everyone Else Is All Entertained and Drawn In By Stories.

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  • Practical and Helpful Tips: Roofing

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    How to Get a Good Roofing Company

    The biggest hurdle most homeowners face get when looking to fix or replace their selecting the right person for the job, and if the homeowner has a damaged roof due to a storm, then this search becomes harder. The need to repair a roof after a storm should not make the person select the first roofing company that they come across because they can end up with a roofing company that is untrustworthy, unprofessional, and dishonest but with the help of some tips, the homeowner can get a good roofing contractor.

    Referrals are a good source of information on getting a good roofing contractor, and there is a lower chance that the person will be scammed or get a roofing contractor that has issues if they select a local roofing contractor. A local roofing contractor is likely to be familiar with the local rules and code regulations and has a good relationship with the local area crews.

    Manufacturer designations are a badge of honor among contractors because the contractor has to meet certain requirements to be certified by a factory and the degree of strictness of the conditions depends on the manufacturer, and some only approve a small number of contractors per market. Some roofing contractors come along after a storm has passed through looking for work but before choosing a roofing contractor the person needs to check up the company on third party websites that review building contractors. It is good to state that third party reviews are a requirement for some contractors to maintain their factory designations because they give a balanced view of the quality of service that the contractor offers.
    Questions About Roofs You Must Know the Answers To

    The truth is that not every roofing contractor offers warranties that cover workmanship of the contractor, and this may be risky if the person installs the roof incorrectly which might take years before the damage is shown, and in that case, then the insurance cannot pay for the costs.
    What Has Changed Recently With Services?

    If in this instance the contractor cannot be held liable to fix the harm done then the client is forced to foot the costs of repairing the roof from their own packet. To avoid all this the client needs to select a roofing contractor that provides the longest workmanship warranties possible. The truth is that safety is another key requirement and dealing with a contractor that has no training on safety programs is not recommended since they might end up doing a poor job on the roof. There are roofing manufacturers that sponsor a unique national training organization that is responsible for training close to a million professionals, and it is the only training organization that has a dedicated team of safety trainers.

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  • A Quick Rundown of Sports

    The Advantages Of A Hoseless Dive Computer

    A hoseless plunge PC is a remote and air coordinated compass which is intended for jumping while considering an expansion or diminishing in pneumatic force as an individual is plunging. There are several advantages that are accompanied by the use of a hoseless dive computer such as the computer allows tracking of the decompression status as it helps prevent decompression sickness in divers this is because it tracks the nitrogen levels in the body of a diver by controlling the amount of nitrogen intake and out take in the diver as it is very important to also ensure that the diver gets good quality air as they are diving deep in the sea.

    It also allows an individual to spend more time under water this is because it has a maximum number of feet that the diver can be able to dive deep and it also limits the period of time the individual will be in the water as this often helps prevent decompression sickness in an individual.

    Bounce PCs also help in giving accurate time and significance recordings when appeared differently in relation to the conventional strategy for figuring the significance and time that the jumper spends in water as it was much of the time off course, yet the usage of the dive PC progresses exact estimations and meanwhile it in like manner ensures that there are no more dive table bumbles this is in light of the fact that hop PCs actually plays out each one of the considers for the decompression status of the jumper and besides register the decompression time and the rooftop significance this is just in case an individual encounters a decompression.

    The dive PC in like manner has highlight rate pointers which consistently show to the jumper the rate at which they ought to rise this is in light of the fact that jumpers are instructed on the most capable strategy to rise bit by bit with the objective that they don’t outperform their set most noteworthy climb rate this is by virtue of if they do all things considered they may encounter the evil impacts of decompression issue and it also gives the jumper a notice in the event where they are ascending at a fast rate than they ought to.

    Hoseless dive computers are also known to take into account a decrease in pressure when an individual ascends to shallow depths and this way an individual can be able to know the rate at which they are supposed to ascend on to the surface of the water and this is often considered more accurate as compared to conventional tables which are considered to be less accurate.

  • If You Think You Get Experts, Then Read This

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    Facts About Web Design: The Importance Of Learning The Basics It seems like everyone these days want to have their own online blog or website. Part of your responsibility is to choose a good web design that is good and suitable for your own site. The good news is that you have plenty of options when it comes to this. However, you have to consider the most perfect and suitable one for your site. You must identify the cause of your site so that you can know what web design you need to choose the perfectly first it. The truth is that a boring and dull site is not good and would eventually fail. The good news is that web designs can make your site look lively and beautiful. This is actually one of the ways that would make your site very enticing for your potential audience. If you have knowledge about CSS and HTML, that is surely a plus point for you because you can create your own web design for your site. In fact, you should know that this job is in demand these days. If you are knowledgeable of these, then go ahead make quality designs for your site and web pages. With this, building a site will be easy for you. If you have an online business, you should know how important this is for you. To anyone who has a boutique, you should also consider this. If you want to have a boutique web design, it is best if you have the professionals make one for you. The reason why some online stores are successful these days is because of this. You have to make sure that your website is far greater than others out there. If you have an excellent boutique web design, you will definitely have an increased sales of all your products online. The other benefit of this is the fact that it can make shopping easy for your shoppers. You should also know that the clients out there like to have an ease in contacting you if they want, so better include the details to your site. The reason why these factors are important is because you need to give to your clients what they need as a shopper. This is actually one of the secrets to making sure that more people are patronizing your shop and buying the products you are selling. Today, many people have actually resorted to learning the basics of web design because of this. Because of the need and demand, many people now have considered learning the basics from various resources like the internet tutorial, books and others. Furthermore, a lot of people these days don’t only learn about the basics of web design but as well as the basics of web maintenance.The 10 Most Unanswered Questions about Experts

    A Quick Rundown of Experts

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  • How To Building Miniature Golf Course

    If you have ever been to a miniature golf course in a tourist area, then you are probably familiar with pirate and dinosaur themes. Big structures help the business to look more appealing from the outside, converting passing traffic into customers. Even up close, the public is quickly bored with a flat series of holes on relatively level ground. Design flourishes can make the whole game more enjoyable.

    Find Your Giant Windmill
    It may seem like a cliché in the industry, but a giant windmill has always been a classic attraction. The blades rotate and momentarily block the path where putters need to aim. The obstacle adds the challenge of timing your stroke, and swinging too soon (or too late) results in laughter and frustration. Of course, your big feature doesn’t need to be a windmill. Think of something large and memorable, preferably with movement or some other unique challenge. This is your opportunity to make an impression on guests.

    Small Bodies of Water
    Some beginners design their courses around routine rectangles of AstroTurf. When players see this simple type of miniature golf course, they think of how they could do better themselves. Water obstacles are one easy way to make the whole setting more impressive. Consider having streams and small waterfalls incorporated into a couple of the holes. Needing to avoid (or jump over) a small stream can make the experience feel more like a day out on the links.

    Ramps and Level Changes
    When descending into a hole on a lower plane, a ball rapidly picks up speed. Slopes add all kinds of fun calculation and challenge to the relatively simple task of lining up a shot. Slopes can take a ball off course or even send it back to the person putting, providing added opportunities for displays of skill and finesse. When designing the layout for a putt-putt golf course, it’s critical to avoid being too simple. Playing at different elevations produces a more layered experience, and players at higher levels can enjoy a better view of lower sections to come.

    Pipes and Transfer Tubes
    There’s no point in pretending that putt-putt is as skilful or complicated a game as actual golf. To help give players a sense of levity, it’s often helpful to include challenges where the ball is funnelled into a chute, exiting closer to the destination. Pipes of PCV can be incorporated during the construction phase, big enough to accommodate balls and straight enough to clean in case of blockage. For even more fun, give the players a choice of their initial openings; they can guess which one will put them in the best position for a final shot.

    When you are designing a miniature golf course, there are clearly a lot of factors to keep in mind. It’s also a great idea to decide on a primary theme or gimmick. Pirate and safari themes are common, but a theme isn’t enough on its own. Remember these tips so that your guests will have a fun time.

     

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  • The Reason Social Media Is Important to Your Small Business

    1: It finds your customers and builds clientele

    Many of us use Social Media on a regular basis. We use it to stay on top of what’s trending, follow our favorite businesses, post our personal beliefs and so much more. I’d like to think of Social Media as the new “office water cooler” — People are out there talking and they are waiting for your business to show up so they can discuss what you have to offer.

    Customers need to trust a business, service or product before purchasing. People tend to trust their friends and loved ones more than anyone else. So, if your customers hear from someone trustworthy, about your product or service, it is reasonable to believe that they are more likely to purchase what you are selling. You could very reasonably market your products and services using, mostly, word of mouth.

    Best way to promote your ideas on Social Media is by having your friends and family help you. They can share your business posts/pictures/videos on their accounts and your business will potentially be in the hands of hundreds of new customers. “Sharing is Caring”, Right?

    2: It gives you an idea of what people are saying about you and your business

    You can keep an eye on what people are saying about you and your business and respond to all posts, good and bad. You can use Google Alerts (www.Google.com/alerts) to see who is talking about you and your brand. On Google Alerts you can create “alerts” with keywords like your name, business name, etc. and when Google finds those in the search engine, they will email you the sites that match those keywords. This is a great way to see what people are saying about you across multiple Social Media Channels.

    3: Allows you to get to know your audience and customers.

    Social Media opens up the line of communication between business owners and millions of potential customers. Wow! Millions of people could possibly become your customers, that kind of marketing would have been hard to do in the offline world. Communication is key, this is how you will get to know who your customers are and why they fit into your target audience.

    You will be able to generate a variety of content to market your products and services. When you are creating great content, your customers will take notice. They will start commenting and reaching out to you. This is your chance to interact with them, have a conversation in real time.

    Your goal with content is to get a response from your customers, so you can build a relationship. You can create content such as polls, surveys, contests, videos, Live Q&A sessions, and so much more!

    4: It’s an easy and natural way to get your name out there! It introduces your brand and builds awareness.

    For the most part Social Media is FREE. What? Free Advertising/Marketing? Yep!! You should be on a variety of Social Channels and create and post engaging content. This will allow your customers to see exactly who you are and what your product / services do for them.

    Your business is more accessible this way, think 24/7! People can find you at all times across Social Media. An accessible business means a more trustworthy business, meaning customers can start to build that relationship with you when they can find you.

    • You can create customer testimonial videos and add them to YouTube, Facebook, Instagram, Pinterest and more.

    • Let people know about new products, giveaways, partnerships, sponsorships, discounts coupons, etc.

    • Brag about yourself! What are some of your business achievements? Your potential customers want to know about them.

    • Create buzz! Get the word out there by creating a recognizable identity for your product, service and brand.

    • You should establish yourself as an expert. Use forums and message boards to answer questions professionally, honestly, and correctly, which will earn you respect as an expert in your field. People will then look to you for answers. You can even use a variety of apps such as Periscope, YouTube Live, Facebook Live, Instagram to run “Live Q&A” sessions.

    5: Go where your customers/clients are! We all use Social Media – we can engage in two-way communication in real time.

    Oh my, how many people are out there using Social Media? A LOT!! I say that Social Media is the new “Google Search”. People are using Facebook, Twitter, Instagram to find and follow local businesses. It’s quicker and easier to engage with a business on Social Media than actually taking more time to do a Google Search and visit your company website.

    So, go where your customers are! Your competition is already using Social Media to market their business, so don’t get left behind. Check out the list below to see how you can get people talking and sharing on Social Media.

    • Share industry news, upcoming events, new hires – what can you share to get people talking?

    • Great way to promote upcoming client events. You can let your customers know who you may be partnering with, spread the word about other local businesses too.

    • Make it easy for potential customers who see your content recognize you as someone who can help them.

    • Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link.

    • Talk about an event that you attended or are attending. Invite your audiences.

    • Be Helpful: Produce content that presents new knowledge or assists in professional decision making.

    • Be Interesting: Spark conversation around a news event, cover the latest posts from an industry influencer, or create an infographic about your business. Just keep it fun and fresh!

    • Help them help others: We want information that we can share to our network. Sometimes the information that you put out there may not pertain to your actual customers, but they may know someone who may need what you have. Hence, sharing! They share to their friends and family, and your business now has the potential to help even more people, maybe even new customers.

     

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  • Small Business Success Tips

    I like to think of myself as capable of most any task I take on. No doubt you do as well. Given enough time and resources, we can obtain the necessary knowledge and skill to do most anything.

    Which is exactly why we shouldn’t do some things.

    Some time ago I took on the job of remodeling our bathroom. We had purchased an older home and the décor was dated. My wife wanted (among other things) to have the 60’s vanity removed and to install a porcelain pedestal sink.

    Removal was a breeze. Breaking things is in my skill set. Once removed I placed the pedestal sink in place and began the installation process. A few hours and a lot of water later I sat on the floor, surrounded by hoses, gaskets, and various tools. I was dumbfounded as to why I could not successfully install this sink.

    Just then my wife came in and asked, “Is there anything I can get you?”

    “The only thing I need right now is a plumber” was my reply.

    What seemed to be a straight-forward, simple yet not easy task had turned into an epic challenge that I could not solve. And this is often what happens in our work lives as well.

    No one wants to be incompetent. But admitting one’s incompetence is often the first step in moving forward with a project. How much revenue has been sacrificed, how many clients have not been served, how many opportunities have been lost because we feel the need to do a task ourselves rather than delegate it to someone who already possesses skill and knowledge we do not?

    This is most common in small business. To compete we need to be experts in accounts payable, receivable, human resources, payroll, tax compliance and strategy, marketing, advertising, sales, retention, and now social media too. It can overwhelm the most competent person just as I was overwhelmed by the seemingly simple task of installing a sink.

    Each task can be mastered individually. But when it comes to the pace of running a small business, trying to master any one task on the fly is insurmountable. You’re better off admitting you are incompetent and hiring someone who is. That way you can focus on what parts of the business you do well and get better results.

    If you are good at selling but poor at bookkeeping, hire someone to do the bookkeeping and do more selling. You’ll make more money because you’ll be doing what you do well and outsourcing what you don’t do well.

    All the time you spend learning a new task and doing it poorly is lost opportunity time (not to mention poor execution which leads to higher costs as well).

    And here’s the real risk in not taking this approach; eventually you will grow tired of doing the tasks you don’t do well and you’ll start to avoid doing it at all. And when things don’t get done they create bigger problems that must be done. This will undoubtedly call for hiring an expert.

    To be successful in business today you must comply with regulation, compete with the competition, and communicate to your target clients why they should do business with you. Then you must close the sale and do everything necessary to retain the client. No one person can do this well for very long. Soon you’ll have more to do than you personally can.

    If you intend to grow you will be best-served to learn this now: The best business people are very good at one or two things and excellent at delegating or outsourcing the rest.

    Glen Gould is a professional speaker and trainer who believes that our work lives can provide us with the resources of time and money to inspire those around us to live better and live more. He believes every person can find greater freedom by controlling their income stream through business ownership. His goal is to help small business owners start, grow, and thrive.

     

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