1. Develop a great story. This is crucial. If you don’t have anything interesting for the media, why would they care? The key is to identify the story idea, flush out the specifics and give it some personality and flavor to make it appetizing for the media.
2. Pick the right tools to communicate your story pitch. Everyone needs a news release but many other tools will help sell your story to the media. Think about a video, an infographic, a white paper or some internal research that elevates your pitch and helps you stand out from the crowd. Think visually. Graphics work well with today’s audience.
3. Spend time researching your targeted media. Analyze your targeted publications or TV stations in advance of your pitch. Determine if they run stories similar to those you are considering for publicity. For example, business stories are difficult to sell to a consumer related publication. Highly scientific articles might work for an industry trade journal but usually won’t fly with a local newspaper. Read and watch and see if you story idea makes sense for the media you are
Daily Work Plan is a document which explains what an individual intends to do at specific times of the day. All persons must have a work plan that outlines specific times and activities they would like to embark on every day. This document should be put in writing to prevent any essential thing being forgotten or prevent afterthoughts. The daily work plan is very important in many ways.
1. Make you stay focused
This written plan helps the artist to know where to go, what to do and at what time. It serves as a guide for the artist on his activities. He will not wander to waste time and resources.
2. Leads to achievable goals
A focused person makes optimum use of his time and resources and tends to achieve his set goals more fully. It is due to this that the artist should always and daily, plan his time, resources and activities carefully.
3. Eliminates unnecessary time wasting
The worker who has a written daily work plan is like a traveler who has a handy map that gives detailed direction to his destination. The traveler knows exactly where he is heading to without unnecessary stops making
Are you a successful woman entrepreneur whose multiple 6-figure business feels out of control?
Are you stuck? Overwhelmed? Frustrated?
Ever thought seriously about walking away because you’re so bogged down with business operations that you can’t follow your passion?
If this sounds like you, it’s time to find an online business manager.
What’s an Online Business Manager?
According to Tina Forsyth, the author of Becoming an Online Business Manager, the official definition of an Online Business Manager (OBM) is:
A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members, and metrics.
An OBM isn’t a virtual assistant who performs tasks. He or she is a professional business manager who runs the company’s daily operations to give the owner energy and time to focus on strategic growth. The OBM gives the owner permission to be the Visionary and serve her clients, plan the company’s growth and future, and use her gifts to their fullest potential.
The OBM keeps all the balls in the air as the Integrator of the business. Gino Wickman and Mark C. Winters first defined the Integrator role in their book,
Let me ask you… What’s your story?
Do you and your business have a story? How did you get to where you are and why did you create the business you have?
We get so used to all the “guru’s” and others preaching to us that no one cares about you and only is interested in themselves.
This can be true to a point. We’ll get to buying triggers and selling your benefits like a pro later, but for now…
Let’s dive into creating your story.
Here’s something I found interesting and you may too…
I was looking at Google analytics on one of my websites (basically page views, what people looked at and how long they were on my site).
It turns out the page that was my story was visited by over 70% of new visitors to my site.
Guess how many percent of new visitors entered my testimonial page?
Only A Little Over 50%.
This means that more people wanted to learn about me versus results I generated for clients. Now results and proof all matter.
But the point is…
Your Story Can Be Extremely Powerful.
If didn’t think your story matters or not sure how to create or express your story, then you’re in luck. Why?
Because I’m going
If you have ever been to a miniature golf course in a tourist area, then you are probably familiar with pirate and dinosaur themes. Big structures help the business to look more appealing from the outside, converting passing traffic into customers. Even up close, the public is quickly bored with a flat series of holes on relatively level ground. Design flourishes can make the whole game more enjoyable.
Find Your Giant Windmill
It may seem like a cliché in the industry, but a giant windmill has always been a classic attraction. The blades rotate and momentarily block the path where putters need to aim. The obstacle adds the challenge of timing your stroke, and swinging too soon (or too late) results in laughter and frustration. Of course, your big feature doesn’t need to be a windmill. Think of something large and memorable, preferably with movement or some other unique challenge. This is your opportunity to make an impression on guests.
Small Bodies of Water
Some beginners design their courses around routine rectangles of AstroTurf. When players see this simple type of miniature golf course, they think of how they could do better themselves. Water obstacles are one easy way to make the
1: It finds your customers and builds clientele
Many of us use Social Media on a regular basis. We use it to stay on top of what’s trending, follow our favorite businesses, post our personal beliefs and so much more. I’d like to think of Social Media as the new “office water cooler” — People are out there talking and they are waiting for your business to show up so they can discuss what you have to offer.
Customers need to trust a business, service or product before purchasing. People tend to trust their friends and loved ones more than anyone else. So, if your customers hear from someone trustworthy, about your product or service, it is reasonable to believe that they are more likely to purchase what you are selling. You could very reasonably market your products and services using, mostly, word of mouth.
Best way to promote your ideas on Social Media is by having your friends and family help you. They can share your business posts/pictures/videos on their accounts and your business will potentially be in the hands of hundreds of new customers. “Sharing is Caring”, Right?
2: It gives you an idea of what people are saying about you and
I like to think of myself as capable of most any task I take on. No doubt you do as well. Given enough time and resources, we can obtain the necessary knowledge and skill to do most anything.
Which is exactly why we shouldn’t do some things.
Some time ago I took on the job of remodeling our bathroom. We had purchased an older home and the décor was dated. My wife wanted (among other things) to have the 60’s vanity removed and to install a porcelain pedestal sink.
Removal was a breeze. Breaking things is in my skill set. Once removed I placed the pedestal sink in place and began the installation process. A few hours and a lot of water later I sat on the floor, surrounded by hoses, gaskets, and various tools. I was dumbfounded as to why I could not successfully install this sink.
Just then my wife came in and asked, “Is there anything I can get you?”
“The only thing I need right now is a plumber” was my reply.
What seemed to be a straight-forward, simple yet not easy task had turned into an epic challenge that I could not solve. And this is often what happens in
Technical skills are indispensable to the hardware of any job. In a Public Relations firm, soft skills are just as central to PR executives who work in a people-centric environment. The PR industry is founded on the ability to establish trusting relationships with clients and the public. We share three essential skills to navigate work in PR.
Often swarmed with multiple tasks demanding the same amount of commitment, PR practitioners must possess the vital skill of multi-tasking. Not only that, PR specialists have to attend to journalists, clients, and the media and be ready to circle back to their work with information quickly and effectively. From initiating a new campaign to pitching to the media, PR agencies steadily juggle multiple projects and clients simultaneously. While certain urgent situations arise that warrant immediate attention, follow through your current task and complete it before switching your focus to another task. Such systematic multitasking decreases the tendency to be distracted and boosts concentration and efficiency.
Manage Your Time
A typical day at a PR firm starts with a slew of emails, the crafting of press releases and articles and weekly meetings with the team. With the limited amount of time on hand, there has to
Public Relations and the media industry share a relationship that is complex and in a way, interdependent.
PR and the Media
On the other hand, the media look to PR to receive interesting stories. With the media industry getting bigger and the newspapers and publications becoming thicker, the media relies on the PR industry to fill its pages with exciting news.
The basis of building a strong media relationship is research. PR practitioners need to understand the needs of their clients and communicate with the right media who can deliver it successfully.
The strength of PR lies in finding the most interesting and compelling stories of the company and using effective narrative skills to spread a positive outlook about the company. PR practitioners must be constantly aware of the breaking news and latest topics. They must somehow try to connect the client’s message with the news to turn them into a compelling and engaging story. For example, if the upcoming month is dedicated to cancer awareness, you can let one of the doctors from your hospital participate on a national talk show.
Once the PR has newsworthy stories, the next step is to contact the relevant broadcasters and journalists.
Relationship with the Media
Finding the right
There are some people who feel that press releases don’t have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz about your products and brands. To help you out, here are the features that you should ensure that your release has for it to give you the desired results:
It should be newsworthy
If you look around you will find plenty of people penning news unworthy releases. For you to be successful, you should ensure that your release has something worth mentioning. This could be abnormal profits, an introduction of a new product or anything else. As rule of thumb, you should never write a release that isn’t adding new information to the people.
It should be informational
Originally, people used press releases to popularize their brands. You won’t go anywhere when you do this. The press release that you put down should be informative. If you have introduced a new product, you should tell people more about the product and not about your company. You should talk about the facts and statistics about the product for the journalists to pick
In the event you get pleasure from everything you do, it is possible to change a passion into an enterprise. Appraise the amount of pleasure you get from your interest and afterward find out if you can remodel that right into a small business. When you appreciate everything you do daily, then finding up and doing do the job might be far more like entertaining instead of a hobby.
If you are not the most innovative type of human being, however, you would love a new hobby, take into consideration trying out counted cross-stitch. Within this piece of needlework, you just follow a pre-printed graph exactly where each and every so. Consists of a symbol that pertains to a particular color of thread. Follow the figure entirely plus an excellent image is a close outcome.
To assist you to keep stress-free take up a hobby. Hobbies give you a way to escape the daily delight in and grind yourself. For those who don’t have a pastime, take into consideration everything you love doing. Would you love artwork? Take a painting class or even a sculpting course to understand a new pastime if that’s the case.
Do not limit your hobbies to what you’ve
Don’t let what others think about entrepreneurs hold you back from greatness,
Misconception is a thought or opinion that is incorrect based on the faulty thinking or understanding of people. Here, we want to clarify some of the misconceptions in entrepreneurship.
They work for money
Entrepreneurship isn’t all about money, it’s about solving problems for people and love what they do. Also, it’s about creating a name for themselves and making a positive impact in the world.
Money is also a way to do bigger and more exciting deals. The motivation of a new idea, and the risks involved have far more power to motivate the entrepreneurial spirit than money. In entrepreneurship, your business and success become an obsession not the money.
They lack courage
I’ve never seen anyone that is as courageous as an entrepreneur.
It takes courage to forego the predictability of a corporate job, It takes courage to take the risk of failure, It takes courage to make your dreams into reality.
And it takes courage, lots of it to hand over the reins when your startup grows beyond your ability to manage it.
That’s why entrepreneurs are rightly the true heroes of our modern world.
They are professionals
Most successful entrepreneurs are not highly qualified fellows,
It’s been a little while since the last article due to taking on a project that I never should have taken, but nonetheless was great for maturing me both professionally and personally. I thus give much appreciation to the entity that gave me the opportunity to grow in these ways although things did not work out for the long-term. While reflecting on my time on this project and the lessons learned from experiencing stress in some pretty interesting scenarios, I thought about the multiple failed attempts at business ownership that I’ve experienced and was ultimately motivated to share some lessons learned from them.
$$$ should not Be a Primary Motivator
Up front, I will cede the point that $$$ is a vital factor in any business endeavor and without it or a lack of it from poor management will lead to business failure and personal loss to some degree. In saying this, I would strongly state that your business motivation should not come from $$$ because you will miss one of the true foundations of any successful business: focus on keeping the customers satisfied and offer products / services that help customers solve problems and enjoy life optimally. Instead of being
As entrepreneurs, starting that perfect business is often one of our biggest dreams in life. But aside from initially founding the business, the growth of that business should be the greatest dream of ours. Imagine if your company was perpetually stuck with the first five customers who walked in its doors with zero new clients trying out your product or service. I’m sure you would agree that this scenario would hardly be a dream-come-true. And although it is easy to see the important role of growth, finding ways to promote and excel that growth is typically not as easy. One great way to grow your new business is by paying special attention to the atmosphere of your company, otherwise known as corporate culture.
Of course, having an excellent product or service and a process to produce and market it is critical to the fundamental offering and success of your business. But remember, if your employees hate their job, it is unlikely that they will actively help you grow your business. In fact, they may do the exact opposite by deterring customers from your brand when they experience poor service. Companies who place heavy importance on corporate culture, however, will likely witness
Every business has their competitors and often times, the competitor may reach levels of fierceness and intensity. Sometimes though, it may be beneficial to work with businesses that you may consider your competitors. Understand that this is not always applicable for every business, and it is up to the business owner to make the personal choice as to whether to affiliate with a competitor or not.
#1: A Competitor Can Help Direct Prospective Customers To You If Their Demand Is Too Great
Competition usually involves the business’s attempt to get as many customers on board as possible. However, small businesses tend to carry a different approach as they can only handle so many customers. Often times, small businesses may refer these customers to similar businesses. It might be in your best interest to align your business with a competitor as your business may end up with the leftover customers. Of course, you have to invest the time to interact with the competitor and work in collaboration with each other. You will also have to suck up your pride and accept that your business may not win over your competitor.
An important note here is that this point will not apply if your
As the owner of a new and developing business, you probably have your hands full dealing with marketing campaigns, web outreach and general, and ongoing company operations. There are, however, three things that you should always have in action throughout the start-up phase and beyond. These are measures that will protect the financial health of your organisation by supporting growth and promoting consistency in your profits.
Qualified And Industry-Specific Legal Services
All companies are guaranteed to find themselves in need of qualified commercial solicitors at some point in time. Even if you have transactions that do not legally require the presence of a license solicitor, it is still important to have one on hand. These professionals can assist you in finding, reviewing and signing rental agreements for tenancy in commercial buildings. They can also review all other contracts, contract templates and documents pertaining to important financial transactions, while ensuring that all aspects of your business are being conducted in an entirely legal fashion. With the help that these professionals provide, company owners can:
– Avoid preventable fines and fees for non-compliance
– Ensure that contract terms reflect their best-interests before finalising commitments
– Draft statements for websites and other publications that include disclaimers and terms
It has been quite a while since we last discussed social media etiquette for business. However, there is a lot to be said on the subject. In this article, we will give you new insight into an extremely important aspect of professional behavior.
The rules to follow
At this point, social media is certainly not new or mysterious although it evolves at an extremely rapid pace. New aspects of the various social media channels are being introduced frequently. Of course, there are the basics of proper etiquette and then there is another layer that is certainly worth consideration. Just to think about the history of social media etiquette for a moment, it all started in the 1990s and just evolved from there to what it is today. In the beginning, nobody really had a clear sense of how to behave exactly. There was a bit of a trial and error situation initially but, at this point, the proper etiquette is pretty well established.
Undoubtedly, there are certain behaviors that are obviously wrong to everyone who experiences them. In those cases, it is easy to understand right from wrong. Then there are those behaviors that are more subtle and those are less obvious
Identify your Needs
When it comes to small business accounting software, you need to find your needs. This will help you match up with the right program. You need something that can help you take care of specific tasks for your business. If you sell goods, one with inventory controls can be very useful. It can help you cut funds tied up in inventory but also prevent you running out.
It is important to think about the security features the program offers. You may have sensitive information in there and you need to know it isn’t going to be compromised. Don’t overlook this when you are comparing programs to decide what is the better overall value to you. Find out if they offer you regular updates for security too.
In addition to security, a program offering you customer support is very helpful. They can help you to access features, troubleshoot, and to gain information on something you aren’t familiar with. Some programs have online training and videos too that can help you decide if it is a good match for your business.
Your business will need a variety of reports to check where it is doing well and what needs to be
In this era, the business or trade world is the most money-spinning and creative platform for the businessmen. You may be a business entrepreneur, a startup venture or a big industry, you need to grow and create an impact on the customers through quality of your service or product.
It is mandatory to update your business acumen, the trends and the technology. To compete and excel in the market, it is essential to keep an eye on every aspect that may help you gain big profit and name.
Communication is one feature that is of foremost significant for growth of any business. The message you send to the masses or target audience should generate goodwill depending on the brilliance of communication sent across. Successful companies have a dedicated team to take care of Public Relations and Communication.
Business Mails have become one of the major forms of business communication. One must carefully draft emails and put the message in an interesting and innovative way to attract the attention of readers towards the idea or concept being sold.
A well composed mail itself should be sufficient for any proposal or business idea. It should be so alluring that a proposal can be agreed and sealed,
Whenever there is a need to generate ideas, brainstorming inevitably comes to mind. But there is another method called SCAMPER that puts a spin on brainstorming. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.
You go down the list, using each of the words as a prompt for questions to brainstorm, when you want to come up with new ideas to develop or improve a product, process, service or even people.
As with any brainstorming session, some of the answers may not be possible or useful. However, SCAMPER provides a format that can generate more answers than a simple brainstorming session.
Let’s look at how each prompt works.
We’ll assume that we want to improve how we conduct orientation for new hires. We currently use a two-day general training program for all new hires conducted by subject matter experts, in addition to a one-on-one job-specific orientation conducted by the employees’ supervisors.
Substitute involves removing an element and substituting something else. One substitute question to brainstorm might be:
What can we use instead to improve orientation?
Possible answers might be: online learning, just in time modules, orientation notebooks, experts available by text, job shadowing, YouTube videos, buddy system, resource banks, learning system